CSR / Community engagement
How do you integrate your work with other parts of the business? What is the best way of finding charity partners of relevance to the business? How do you convince ‘disbelievers’ that community engagement can link to business strategy, rather than simply being philanthropic? And how do you support the transition from ‘CSR’ to ‘sustainability’?
People in CSR and community engagement like what we do because it helps them to integrate their areas of responsibility with other business priorities such as learning & development, employee engagement and societal learning. With our help they can go to L&D, HR, team/ department head and general management colleagues with solutions that not only address those core business areas but also enhance CSR and community engagement activities.
But we provide solutions that are purely focused on CSR/ community engagement too. Our experience and expertise enables us to help with community engagement strategy (have a look at how
we’ve supported Legal & General) and to source the right charities for partnerships and volunteering programmes – charities whose area of focus resonate with causes that are linked to core business impact. (
See our case study on a charity search for Sky.)
Lastly, by helping businesses connect with issues in society (see
societal learning) we help CSR managers embrace the next wave of CSR in which companies seek to identify, understand and engage with the issues in society that affect, or are affected by, their business. Practitioners are beginning to see this as a vital part of the sustainability agenda, or what some call “CSR 2.0”. We see it as an opportunity for CSR managers to be at the forefront of connecting their companies to the big societal issues.