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Why 'giving back' is missing the point...

25 Feb 2013

In his latest HR Magazine column, Jan argues that business charity partnerships are about more than 'giving back'.

What is a business charity partnership for? For most people on the business side, partnerships with non-profits are an opportunity to give – money, time, leadership expertise, commercial insight. So, by definition, partnerships signify an opportunity to take.

And why not? Non-profits have been hit hard by funding cuts and austerity measures; they should benefit from the money, time and business brains that corporate partners can bring.

What do businesses get from making this kind of commitment? Corporate organisations in the reputational spotlight can talk about their commitment to communities, and staff will benefit from that feeling of satisfaction from 'making a difference'.

So everyone's happy. But everyone is missing a big, big trick.

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