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Jan’s latest HR Magazine column, March 2010

HR needs to make sure the company practises what it preaches on CSR. 'Build it in, don't bolt it on.' That's the oft used but absolutely legitimate advice regularly doled out to companies about CSR. No one department should own CSR; it should be initiated by everybody in the business. Indeed, a CSR manager's aim should be to do himself/ herself (actually, usually 'herself' in this world) out of a job, because CSR is 'part of the DNA' (another good cliché) of the organisation.

Many organisations find this pretty hard to achieve. Why? I think it's because you can have as many approaches and policies as you like, but good CSR hinges around the behaviour of individuals in the business. And influencing individuals' behaviour - something that is closely linked to their values - in an organisation of any decent size is a difficult thing to do.

To read the rest of the article, click here.