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Jan’s latest HR Magazine column, January 2010

In his second column for HR Magazine, Jan Levy of Three Hands argues that while business-charity partnerships are supposed to be based on mutual benefit, there are too many examples around of companies treating charity partners like suppliers. They do so at their peril.

More and more companies are recognising the benefits of charity partnerships. Some have been doing it for years, while for others it’s new territory. The motivation is often around HR; because many classic ‘charity of the year’ relationships have some major fundraising targets at their core, employees are provided with a focus for fun and engaging fundraising activities, many of which provide benefits in terms of employee bonding, morale and pride. Employee volunteering is another opportunity presented by a charity relationship, as is payroll giving. But even employees who don’t participate in any of the above might still feel good about the fact their employer is committed to a charity and an associated social issue.

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