A Community Day with a Difference
Meeting business objectives while bringing real value for communities and charities
Often large corporate volunteering days can be a burden on charities. Not so with British Land, who use their Community Day to make a real impact in the communities they work in and to engage and develop their staff.
The latest Community Day saw 300 staff on 30 volunteering projects based around British Land’s property assets. Three Hands designed each project, ensuring they address the genuine needs of the third sector partners and their beneficiaries. These included an intergenerational day with an older people charity and a local school, employability sessions for beneficiaries recovering from mental health issues and workshops to help charity staff tackle strategic challenges.
The projects were delivered using an innovative model, with Three Hands providing the training and support for Lead Volunteers from British Land to run them on the day – developing their leadership skills in the process.
British Land staff not only made a real difference, but connected with the community and developed their skills too. The business reported greater staff motivation and pride in the company as a result of the day, while all the charities involved said the projects met or exceeded their expectations.
“For eight years, we’ve worked with Three Hands to deliver our annual Community Day. Experts at business-community relations, they design bespoke projects that deliver on our objectives and create maximum value for the community partners we support.”
Cressida Curtis, Head of Corporate Affairs & Sustainability, British Land