Making the transition from a Community Day to British Land’s first Community Week
Expanding impact by rolling out an already successful volunteering programme in London to a week of activity across the UK.
Three Hands has partnered with British Land since 2015 to deliver its Community Day Programme, benefitting communities and partners in London. To increase business impact, this year it evolved into a Community Week.
The week saw 426 employees volunteer on 50+ projects with schools and charities around key British Land sites across the UK, donating over 2,800 volunteering hours.
We collaborated with charities and community groups to build diverse volunteering opportunities, from skilled projects to more physical and social activities, all of which met genuine community needs.
Activities included flat-pack furniture building for a special school, developing marketing materials and a newsletter for a charity supporting minority communities, and providing employability skills to young people and those looking for work.
We used our ‘Lead Volunteer Model’ to empower British Land team members to manage project logistics. This helped build their leadership skills and also allowed them to foster stronger community partnerships.
This first Community Week proved highly successful, supporting more organisations and engaging a greater number of British Land team members than ever before. Overall, colleagues reported improved well-being and pride in British Land, whilst 100% of community partners achieved their project objectives.
“We hadn’t done community day/week for a couple of years and this felt like a real relaunch of British Land community engagement. It was brilliantly run and there seemed to be so many more options for volunteering than I’ve known previously”
Volunteer Team Leader, British Land