Three things charities do well which businesses can learn from

Early reflections from Natalie’s Churchill Fellowship travels spent exploring what businesses can learn from charities in the USA and Colombia.

One area which came up a lot during my trip is what charities do really well as organisations; their people’s core skills and expertise (beyond understanding particular social issues) which businesses can benefit or learn from.

Three areas (of many) which particularly stand out to me are:

1.   Cultivating networks

Charities depend upon their networks to survive – whether it be for funding, to help spread their message, or influencing policy-makers – a successful charity knows how to connect with diverse audiences, and how to keep them engaged. They may have a supporter base of hundreds of thousands, an ally in government and several trustees who are well-respected in different industries. Each of these contacts gives the charity access to yet wider audiences.

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