Tapping into lived experience – a ‘how to’ discussion

Tapping into ‘lived experience’ can support any vulnerable customer strategy and social innovation agenda. But what are the real benefits and how do you do it really well?

We convened a fabulous panel – including people with lived experience of poverty and gambling addiction – to tell us. We heard that the rich truths that come from lived experts can help to unravel aggregated data and standard market research findings, and that doing it well involves a very careful approach to setting up conversations, listening, being non-judgmental, creating long-term relationships and acting on the insight… and much much more.

Here is a short report and if you’d like to watch a recording of the session, you can do so here.