SOCIAL INSIGHT

We believe that inclusive business means products, services and customer experiences that work for everyone. There are three main ways in which we support businesses to be more inclusive through social insight.

• ‘Critical friends’ workshops
  This takes the internal product review process and adds a layer of insight from ‘critical friends’ – experts from the third sector who can help you to establish whether a product, service or customer experience is fit for purpose for certain customer groups.
• Immersive innovation
  This is a three-day innovation process with a significant twist: we run it in close collaboration with an expert charity and the people it supports.
  It starts with a problem or opportunity around a particular customer group – such as older people struggling with technology or those with a long-term health condition – and ends with new approaches to developing products, services and customer experiences based on deep insight and an often visceral learning experience.
• People panels
  People panels are for testing or validating a product, service or approach with people who are affected by certain vulnerabilities and who have useful things to say. Working closely with individual charities, we convene “pop-up” panels of up to 50 beneficiaries who are on hand for a number of weeks or months to answer questions, diarise key moments, share stories and test concepts.

You can learn more on our dedicated website for social insight – www.threehandsinsight.co.uk.